Animals are not clowns

Un mensaje de parte de dos organizaciones portuguesas que luchan por los derechos animales: Acção Animal y Liga Portuguesa dos Direitos do Animal (LDPA). El Copy que se utiliza en las piezas es el siguiente:

Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds. A big round of applause for the flaming hoops, the injuries and the electric shocks. Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions. Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress. All the fun of the circus travelling from city to city exhibiting animals as human caricatures. Clowning around that’s no fun at all. Animal circuses, don’t be part of the show.

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis